Healthcare Content Marketing India

Content Marketing ROI

Healthcare Content Marketing India

Web content advertising and marketing in India has embarked on a significant renovation, establishing right into a crucial technique within the electronic advertising and marketing landscape. As businesses and consumers progressively relocation online, the obligation of material marketing has broadened, becoming important for involving audiences, developing brand name recognizing, and driving advancement. This growth shows more comprehensive global patterns but is also distinctly designed by India's diverse cultural and etymological landscape. Material advertising and marketing entails developing and sharing important, relevant, and consistent content to draw in and keep a plainly defined target audience ultimately, to drive satisfying customer activity. In India, where the digital economic scenario is growing, content advertising has become critical due to a variety of aspects. With among the fastest-growing net individual bases worldwide, India deals a big target market for digital product. The surge in low-cost mobile information and the spreading out of smart devices have made the web easily accessible to many new clients, including those in country and semi-urban areas. This growth supplies a tremendous opportunity for firms to use product advertising and marketing to get to a much more thorough audience. India's diversity in languages, cultures, and socio-economic backgrounds makes product marketing specifically effective. Customized material that areas and reflects this diversity can resonate much more deeply with various target market markets, increasing interaction and cultivating loyalty. India has a young population, with a considerable part of its individuals under the age of 35. This demographic is tech-savvy, eats a considerable amount of electronic web material, and chooses interesting, interactive, and aesthetically luring product. Product marketing techniques that capitalize on the most recent electronic patterns, such as video clip, podcasts, and interactive blog site websites, are particularly trusted in capturing the interest of this young target audience. As shopping continues to surge in India, internet content advertising and marketing has become a required gadget for shopping solutions to separate themselves in a jampacked market. Top-notch product helps in developing depend on, enlightening consumers about service or product, and affecting obtaining decisions. The evolution of product advertising in India can be mapped by means of countless essential phases. Initially, content marketing in India was controlled by conventional types such as print and program media. Healthcare Content Marketing India However, the electronic change has in fact relocated the emphasis in the direction of on the internet systems. Blog sites, social media sites sites web material, video clips, and infographics have ended up being the main networks for web material advertising. As the competitors for presence on electronic systems improved, the mix of SEO with product advertising and marketing came to be important. Services began to acknowledge that for web material to be reliable, it ought to not just be including however additionally noticeable. SEO methods such as keyword optimization, link building, and content structuring are currently indispensable elements of material advertising and marketing strategies in India. With the raising intake of video content and the control of mobile internet use, content advertising techniques have in fact required to readjust. There is a growing focus on developing mobile-optimized, video-based content that is rapidly palatable on smart phones. Dope in data analytics and AI have permitted even more individualized material marketing and advertising. Conversion Rate Optimization (CRO) Companies can currently utilize details to understand customer preferences and dressmaker product as necessary, enhancing significance and efficiency. Today, web material advertising and marketing in India consists of a diverse variety of material kinds and systems. From long-form write-ups and study to tweets and TikTok video clips, services are leveraging many formats to involve various industries of the audience. Content marketing in India is a dynamic and vital aspect of digital advertising, created by the country one-of-a-kind electronic and team landscape. As the digital area remains to broaden, the task of material advertising and marketing is



set to end up being much more essential, driving not just presence and involvement yet furthermore adding considerably to company development. Healthcare Content Marketing India The future of web content advertising and marketing in India will likely see further advancements, particularly in personalization, interactivity, and multi-platform integration, as services goal to satisfy the creating preferences of their target audience.

Establishing a Product Method for Indian Audiences

    Crafting a reputable material strategy for the diverse Indian market needs a deep understanding of the special attributes and preferences of the target market. India's substantial social, linguistic, and team diversity gives both difficulties and opportunities for internet content designers and marketer. By accepting a critical and nuanced technique, organizations can develop internet material that resounds with the Indian customer and drives significant interaction. The primary step in developing a web material technique for Indian target markets is to gain a detailed understanding of the target group. India's populace is defined by substantial variety, with a vast array old groups, revenue levels, and social histories. Internet material creators have to check out the specific preferences, discomfort factors, and usage patterns of their target audience to make sure their internet material is customized and appropriate. For example, younger, tech-savvy Indian customers may be a lot more responsive to internet content that is aesthetically involving, interactive, and aligned with arising digital fads. On the various other hand, older or much more standard customers may respond far better to material that highlights trust fund, integrity, and cultural value. India's etymological diversity is a vital aspect to consider when creating an internet material technique. With over 22 formally recognized languages and countless neighborhood languages, content developers needs to remember the language options of their target audience. Equating and focusing content in local languages can substantially improve the reach and interaction of the content, as customers are probably to engage with content in their native tongue. By consisting of local languages, product programmers can establish an extra powerful psychological connection with their target market and show a deep understanding of their cultural and etymological selections. This approach not just boosts convenience of access yet in addition fosters a feeling of credibility and count on. Audience Analysis The Indian digital landscape is continuously progressing, with customers progressively including with material throughout a selection of systems and designs. Internet web content developers needs to very carefully assess among the most efficient networks and formats for their target market, taking into consideration components such as platform charm, individual demographics, and internet material consumption patterns. As an example, a lot more youthful Indian clients could be a great deal more energised on socials media systems like Instagram and TikTok, where visually-driven and interactive content layouts grow. Older or more typical customers, on the various other hand, could support to engage with material on systems like WhatsApp or YouTube, where helpful and training web content is far more prevalent. Effective product techniques for the Indian market need to prioritize localization and significance. Content designers should make every effort to establish material that is personalized to the certain social, social, and regional subtleties of their target market. This might involve integrating local referrals, fixing regional discomfort variables, and lining up with social worths and personalizeds. By showing a deep understanding of the area context, content programmers can construct a much more powerful link with their target audience and location their brand as a relied on and relatable companion. This method not just boosts engagement nevertheless likewise aids to differentiate the brand from its rivals. Influencer marketing and advertising has really wound up being a reliable tool for material makers and brand looking for to reach and entail with Indian audiences. By partnering with prominent originalities, content developers can make use of the depend on fund and stability that these influencers have developed with their followers, effectively boosting the reach and impact of their material. When picking influencers, material developers should certainly prioritize those that straighten out with the brand worths and reverberate with the target audience. This makes sure that the collaboration feels authentic and genuine, rather than a forced or inauthentic collaboration. Developing an effective product strategy for Indian target markets is a continuous process that requires constant analysis and optimization. Web content manufacturers should really closely check the effectiveness of their product, track interaction metrics, and accumulate comments from their target market to figure out areas for renovation and enhance their approach. By tackling a data-driven and iterative technique, web content makers can guarantee that their web content approach continues to be relevant, efficient, and receptive to the advancing needs and preferences of the varied Indian consumer base. In the dynamic and diverse Indian market, a well-crafted material technique that leverages the one-of-a-kind attributes and choices of the target audience can be an efficient device for driving interaction, creating brand name loyalty, and unavoidably, obtaining service success.

    Trick Elements of Effective Web Product Production

    Trick Elements of Effective Web Product Production

    Reputable content production is the foundation of effective electronic marketing strategies. It involves crafting appealing, helpful, and useful product that resounds with your target market, ultimately driving interaction, conversions, and customer loyalty. The digital landscape provides a wide variety of content formats, each with its one-of-a-kind sturdiness and excellent methods.

    Healthcare Content Marketing India - User-Generated Content

    1. Email Newsletters
    2. User-Generated Content
    3. Interactive Content
    Understanding these formats and sticking to material production finest techniques can significantly increase the efficiency of your digital advertising and marketing initiatives. Blog sites are a useful and preferred internet material format that can assist establish your brand name as a market leader and drive all-natural web traffic to your internet site. To generate involving blog website internet material, concentrate on resolving the demands and inquiries of your target market. Use keyword research study to recognize topics that your target market is looking for, and craft valuable, well-researched blog posts that offer worth. Incorporating visuals, such as pictures and video clips, can different message and enhance site visitor engagement. In addition, boosting your post for SEO by including significant keywords, meta recaps, and indoor web links can improve their visibility in on the internet internet search engine results. Video web material has increased in popularity, many thanks to its capability to share detailed info in an engaging and quickly absorbable style. When producing video clip product, start with a clear, concise manuscript that lays out the crucial messages you desire to share. Use costs visuals and sound to make certain an expert look. Videos ought to be maximized for the system they're suggested for; for instance, much shorter videos might execute better on social media networks, while much longer, extensive tutorials could be extra in shape to YouTube. Consisting of subtitles and on-screen message can increase accessibility and involvement. Infographics are effective for supplying information, data, or complex details in an aesthetically appealing method. To generate efficient infographics, concentrate on a clear, practical framework that guides the visitor via the info. Use contrasting shades and vibrant visuals to highlight key points, and keep text to a minimum to guarantee the graphics are the prime focus. Like all web content, infographics should be personalized to your target audience interest rate and needs. Sharing your infographics on social media and your internet site can boost direct exposure and encourage shares, driving website web traffic and participation. Social media site site product needs to be appealing, shareable, and personalized to the particular platform. Each social networks websites system has its very own web content options and best approaches; for instance, Instagram favors premium visuals and brief captions, while LinkedIn material might be far more expert and text-heavy. Involving directly with your target audience with comments, surveys, and interactive tales can promote a sensation of area and brand name commitment. Hashtags can furthermore boost the exposure of your posts to a wider target market. Email e-newsletters are a straight line of communication with your target audience, enabling you to share updates, material, and offers straight to their inboxes. To develop reliable e-mail newsletters, concentrate on a clear, appealing subject line that motivates receivers to open the e-mail. The material has to be concise and cosmetically attracting, with clear calls-to-action (CTAs) that aid visitors to the following action, whether it's evaluating a blog post, viewing a video clip, or buying. Personalization, such as consisting of the recipient's name or tailoring material to their passions, can significantly boost participation rates. Recognizing that you're creating web material for is essential. Comprehend your audience options, discomfort variables, and rate of interests to develop product that reverberates with them. It's far much better to produce less product of better than to flood your channels with substandard content. Quality product is more than likely to involve and convert your target audience. Credibility constructs depend on fund with your target audience. Be true to your brand voice and worths in all your material. Where appropriate, boost your material for internet search engine to boost its presence and reach. Usage analytics to track the efficiency of your content. Recognize what work and what doesn't, and be prepared to change your approach as essential. effective material creation involves a critical technique to selecting the best layouts and sticking to best approaches that warranty your content is engaging, interesting, and valuable to your target market.

    By identifying the distinctive staminas of each content kind and concentrating on excellent quality and credibility, businesses can boost their electronic advertising efforts and accomplish their purposes.

    Making ideal use of Material for Seo

    In the electronic age, where internet internet search engine have really ended up being the primary entry for customers to discover and access information, taking full advantage of content for seo (SEO) is vital for companies searching for to improve their on-line direct exposure and bring in targeted website traffic. By incorporating crucial SEO techniques right into the material production process, firms can assurance that their content not just resonates with their target market yet also prices incredibly in online online search engine outcomes web pages (SERPs), driving a lot more specialist leads and feasible consumers. Effective search phrase research study is the structure of material optimization for SEO. By figuring out the terms and phrases that possible consumers are utilizing to search for products, solutions, or information related to an organization, material manufacturers can purposefully integrate these keyword expressions right into their web content to boost its relevance and discoverability. When integrating vital phrases right into web content, it's essential to strike a balance in between natural language and search engine optimization. Product needs to relocation seamlessly and supply worth to the visitor, while likewise including essential expressions in such a means that signals the relevance of the content to web search engine. Approaches such as making use of key phrases in the title, headings, subheadings, and throughout the body of the product can assist improve the general optimization of the material. Additionally, integrating long-tail keyword expressions and relevant terms can furthermore boost the internet content capability to ranking for a bigger collection of search queries. Content Marketing ROI Meta descriptions and title tags are essential aspects of web content optimization for SEO, as they supply search engines with succinct recaps of the web material subject and relevance. Meta summaries, the short bits of message that turn up below an online search engine result, should be crafted to be both insightful and compelling, drawing in customers to click with to the content. Including appropriate key words into the meta description can boost the material exposure and click-through rate in SERPs. Title tags, on the various other hand, are the message that resemble the primary headline in internet search engine result. These should certainly be succinct, descriptive, and include the main key expressions that the content is targeting. Well-optimized title tags can considerably boost the web content ranking and total existence in search results. The structure and layout of material can in addition have a significant result on its SEO effectiveness. By preparing content in a clear and practical fashion, with using headings, subheadings, and bullet factors, internet content developers can make it simpler for both individuals and online online search engine to browse and comprehend the material. Including appropriate interior web links within the content can in addition help internet search engine better comprehend the partnerships between various items of content, enhancing the total site framework and navigation. Additionally, maximizing making use of images, video, and various other multimedia parts can boost the private experience and supply additional opportunities for product to be discovered by means of photo and video search inquiries. Online search engine focus on material that is updated, appropriate, and vital to users. By frequently updating and rejuvenating internet content, companies can demonstrate to web search engine that their material is present and responsive to the creating needs and passions of their target audience. This can involve upgrading existing material with brand-new info, repurposing product right into different styles, or establishing brand-new internet content that manage developing patterns or discomfort factors within the market. By maintaining a regular content development and optimization method, solutions can ensure that their content remains to be proper, involving, and extremely noticeable in internet search engine outcomes, inevitably driving even more professional website traffic and prospective consumers to their internet website. In the ever-evolving globe of seo, material optimization is a vital part of a reliable electronic advertising and marketing method. By leveraging keyword study, meta summaries, title tags, product structure, and material quality, business can enhance the direct exposure and performance of their material, placing themselves as market leaders and reeling in the passion of their target market.

    Making ideal use of Material for Seo
    Internet Material Blood circulation Networks and Strategies

    Internet Material Blood circulation Networks and Strategies

    In the varied and quickly widening electronic landscape of India, efficient product circulation is crucial for making the most of reach and interaction. Offered the nation substantial people and varying consumer preferences, marketing professionals have to utilize a multifaceted method to material circulation. This requires leveraging a mix of networks and techniques, consisting of social networks systems, e-mail advertising and marketing, and material syndication networks, each customized to satisfy the details demands of various target audience areas. Social media site is simply one of one of one of the most effective devices for material distribution in India, thanks to its huge client base and high interaction prices. Systems like Facebook, Instagram, Twitter, and LinkedIn use distinctive chances for material flow and target market interaction. For instance, Facebook and Instagram are perfect for sharing visual internet material such as photos and video clips, which have a tendency to have high involvement costs. These platforms in addition supply innovative targeting choices, allowing advertising experts to reach particular demographics based on passions, activities, and geographic areas.

    Healthcare Content Marketing India - Conversion Rate Optimization (CRO)

    • Search Engine Rankings
    • Content Marketing Campaigns
    • Google Analytics
    Twitter, with its dynamic and conversational nature, is superior for spreading prompt product, involving with fans with tweets, and participating in trending subjects important to the brand. LinkedIn, on the other hand, is particularly effective for B2B firms seeking to share expert product, market understandings, and company info. Each social networks system has its subtleties, and understanding these can help marketing experts tailor their content and techniques to maximize impact. For example, making use of neighborhood languages on social media networks systems can considerably increase interaction and reach in particular parts of India. Regardless of the surge of social networks, email marketing and advertising continues to be a really effective channel for content circulation in India. It enables straight interaction with audiences, providing a system to provide customized and targeted product. Email newsletters can include a variety of material kinds, from post and short write-ups to videos and infographics, all personalized to the interests of the client base. To increase the efficiency of e-mail marketing, it's vital to section e-mail listings based upon customer behaviors and preferences. This division makes it feasible for the delivery of a lot more appropriate and customized product, increasing open costs and participation. Additionally, optimizing e-mail campaigns for mobile phones is necessary, thinking about the high selection of consumers accessing emails on their smart gadgets. Product submission networks are another valuable network for dispersing web content in India. These platforms license marketing experts to republish their internet material on third-party sites, thus reaching '' an extra comprehensive target market that might not have come with their extremely own networks. This method not just rises direct exposure however likewise aids in constructing backlinks, which can boost SEO. When using content entry networks, it's vital to pick systems that straighten with the brand target market and internet content method. Furthermore, marketer require to make certain that the syndicated internet content is effectively labelled to prevent problems with replicate product, which can impact SEO negatively. Collaborating with influencers can also function as an efficient material circulation strategy. Influencers with a significant adhering to in significant specific niches can aid brand names reach bigger and a whole lot even more included audiences. By leveraging the trust fund and relationship that influencers have with their fans, brand names can successfully distribute their web content and warranty it resounds with the audience. Provided India's etymological variety, producing and dispersing material in area languages can substantially increase reach and engagement. Personalizing internet content to local languages and social contexts makes it a whole lot more relatable and eye-catching to the target market, consequently enhancing its performance. No matter the networks made use of, continuous& monitoring and optimization are crucial to successful material distribution. Gadgets like Google Analytics supply insights right into simply exactly how product is performing across different networks, making it possible for on-line marketing experts to change their methods in genuine time. Assessing metrics such as reach, involvement, and conversion rates aids online marketers acknowledge what jobs and what doesn't, allowing them to maximize their content circulation initiatives for much much better outcomes. A tactical approach to product distribution, utilizing a mix of networks like social media websites, e-mail marketing, content submission networks, and influencer collaborations, is important for getting to and involving diverse audiences in India. By frequently reviewing and enhancing these efforts, marketer can guarantee their content achieves optimum reach and effect, driving success in India dynamic digital industry.

    Determining and Evaluating Content Efficiency

    In the ever-evolving landscape of web material advertising, determining and analyzing the performance of your projects is essential for refining techniques, maximizing efforts, and accomplishing liked results. By leveraging the right tools and metrics, you can get valuable understandings right into what resonates with your target market, determine areas for renovation, and make data-driven choices to make ideal use of the impact of your internet material campaigns. Among among the most reliable devices for establishing material performance is Google Analytics. This thorough system offers a variety of data and understandings right into your web site website traffic, client routines, and material engagement. Right here are some vital metrics to track within Google Analytics. Understand where your site visitors are originating from, whether it's natural search, social networks, suggestions, or directly traffic. This info can assist you recognize among one of the most efficient channels for driving web website traffic to your product. Display the number of web page sights and unique visitors for each piece of material. This information can disclose which kind of material reverberate finest with your target audience and which subjects or layouts may demand a lot more optimization. A high bounce rate (site visitors leaving after watching a solitary web page) and reduced regular session period can recommend that your product is not appealing or fulfilling the needs of your target audience. Evaluate these metrics to acknowledge possibilities for boosting material premium quality and customer experience. If your product advertising efforts are targeted at driving specific activities, such as list building or sales, track conversion prices to procedure the performance of your projects in achieving these goals. In addition to Google Analytics, there are other devices and metrics that can give essential understandings into content performance. Equipment like Facebook, Twitter, and LinkedIn offer built-in analytics tools that can assist you track the involvement and reach of your social networks material. Monitor metrics like likes, shares, comments, and click-through rates to comprehend what reverberates with your target market on social networks. If you're making use of e-mail as part of your internet material marketing strategy, track metrics like open costs, click-through prices, and unsubscribe prices to scale the efficiency of your e-mail campaigns and recognize chances for enhancement. Apply a web content scoring system that designates numerical well worths to your product based upon its efficiency throughout various metrics. This can help you prioritize your material campaigns', acknowledge top-performing ownerships, and make informed options regarding future internet material creation and promo. While quantifiable metrics are important, placed on forget the worth of qualitative remarks from your target audience. Conduct research studies, evaluate remarks and endorsements, and engage in social paying attention. listening to obtain deeper understandings into just how your material is watched and what renovations can be made. When you've gathered details from these different sources, it's necessary to examine and equate the information to acquire convenient understandings. Look for patterns, patterns, and relationships that can alert your material technique. As an example, if you see that certain kind of product consistently do well in regards to involvement and conversions, take into consideration producing extra of that material or repurposing it into various designs. On top of that, often review your internet material performance details to identify places for optimization. If specific items of internet content are underperforming, think about updating or rejuvenating them with brand-new information, visuals, or multimedia components. Additionally, you could make a decision to retire or archive underperforming material and concentrate your efforts on producing a great deal even more impactful possessions. Gauging and reviewing product performance is a recurring procedure that needs continual monitoring, adjustment, and refinement. Establish a regular cadence for reviewing your info, whether it's weekly, monthly, or quarterly, and usage these insights to notify your material planning, growth, and coupon methods. Keep in mind, the best objective of product advertising and marketing is to include your audience, develop brand understanding, and drive desired tasks. By consistently evaluating and reviewing the performance of your material projects, you can ensure that your efforts are aligned with your objectives which you're supplying value to your target market.

    Making ideal use of Material for Seo
    Future Patterns in Content Marketing and advertising in India

    The future of web material advertising in India is positioned at the cusp of a transformative age, driven by fast innovations in modern innovation and modifying customer actions. As we look ahead of time, a variety of emerging patterns and forecasts protrude, ensuring to redefine the strategies and gadgets made use of by online marketers to engage with their target markets much better. Among these, the use of Artificial Intelligence (AI), artificial intelligence, and modification are set to play critical functions in enhancing product performance and giving much more tailored, appealing, and advantageous experiences to users. AI and artificial intelligence are at the center of the improvement in material advertising and marketing in India. These innovations are changing how product is created, improved, and dispersed, allowing marketing experts to acquire amazing degrees of performance and precision. AI-powered tools can analyze vast amounts of info to determine patterns, patterns, and understandings that alert product approach, assisting marketing experts to produce product that resonates deeply with their target market. One considerable application of AI in content marketing and advertising remains in the world of internet material customization. AI formulas can customize material recommendations to details users based on their previous habits, selections, and interactions. This degree of personalization guarantees that people exist with internet material that is most proper and appealing to them, thus boosting the chance of conversion. AI and artificial intelligence are boosting SEO methods by offering a lot more sophisticated crucial phrase analysis, internet content optimization referrals, and predictive analytics on material effectiveness. This permits on-line marketing professionals to maximize their material much better for online search engine, ensuring greater visibility and natural reach. With the improving fostering of voice-activated devices and online assistants in India, enhancing material for voice search is coming to be an important component of material advertising strategies. Voice searches often tend to be extra conversational and may vary considerably from typical text-based inquiries. Online online marketers are adjusting by incorporating long-tail search phrases, issues, and natural language expressions into their web content to catch this expanding industry of search traffic. This pattern emphasizes the demand for material that is not simply SEO-friendly yet furthermore customized to the subtleties of talked language. The rise in video clip consumption in India, particularly on mobile phones, is driving a change in the direction of video clip internet material and short-form video clips. Platforms like YouTube, Instagram Reels, and TikTok are ending up being substantially vital networks for web material advertising and marketing. Online online marketers are leveraging these systems to create appealing, shareable video clip material that catches the interest of their target audience. The increase of short-form video clips highlights the option for material that fasts to consume, enjoyable, and swiftly digestible, catering to the chaotic way of life of modern clients. Interactive and immersive web content designs, such as tests, studies, enhanced truth (AR), and online fact (VR ), are obtaining traction in India. These layouts use special chances for communication by enabling users to actively participate in the web content experience. As an example, AR can be made use of to produce online try-on experiences for ecommerce platforms, improving the purchasing experience and aiding in acquisition selections. As technology advances, utilizing interactive and immersive material is expected to broaden, supplying marketer with inventive means to fascinate and involve their target audience. The future of web content advertising and marketing in India additionally guides in the direction of the relevance of web content entry and multi-channel circulation. As the electronic landscape happens progressively crowded, online marketers are searching for ways to expand the reach of their content past their own networks. Healthcare Content Marketing India Web material submission networks and partnerships with various other authors can help in multiplying material reach. In addition, embracing a multi-channel circulation method makes certain that material exists across various systems where the target market spends their time, from social media sites and blog site websites to email newsletters and podcasts. The future of product advertising in India is defined by the tactical combination of ingenious developments like AI and artificial intelligence, the optimization of material for emerging fads such as voice search, and the creation of a lot more tailored, appealing, and immersive product experiences. As advertising experts search this proceeding landscape, remaining abreast of these fads and adapting strategies as necessary will be essential to achieving success in India's vibrant digital market.

    Frequently Asked Questions


    Content marketing services in India involve creating, publishing, and distributing content for a targeted audience online. Services include strategy development, content creation, SEO, social media management, and analytics.

    Content marketing can increase your brand visibility, improve search engine rankings, engage with your audience, and drive lead generation and customer loyalty through valuable and relevant content.

    The most effective types of content in India include informative blogs, engaging videos, infographics, case studies, and interactive content that resonates with the cultural and linguistic diversity of the Indian market.

    Success in content marketing is measured through various metrics such as website traffic, engagement rates, lead generation, conversion rates, and overall return on investment (ROI). Tools like Google Analytics are commonly used to track these metrics.

    Latest trends in content marketing in India include the use of artificial intelligence for content personalization, increased focus on video content, strategic use of influencer marketing, and integration of content marketing with technology like AR and VR.